It’s been awhile since I wrote my last white paper but this one has been several years in the thinking.

For a number of years now, I have been thinking about the different way that microbusiness owners do business and trying to figure out how that fit in. My thinking was dominated by ideas of sustainability but I couldn’t seem to find a good fit because, while “sustainability” might make for a good buzz word, I couldn’t see any evidence of the economy trending in that direction.

Still, I knew that microbusinesses really do have a different way of doing business, that it wasn’t just that they are inclined to be satisfied with less money and more interested in their human legacy.

Then I came into contact with the ideas of Umair Haque, particularly his writings on the Smart Growth Economy. That’s when I was able to put it all together.

The new paper is called Microbusiness and the Human Economy: the evolution of the new business rules for the 21st century. You can read the abstract and download the paper from the Resources page of this web site.

Happy reading. Feedback is welcome.