Dawn R. Rivers

There are about 26 million of them and they are everywhere. In fact, they are more than ninety percent of all U.S. businesses. They are not small businesses as you know them, yet they are almost the entire small business population.

They buy things. They vote, too.

So … how much do you know about them? Is that all you really need to know?

I can bring this elusive group into sharp focus with a mixture of research, focus groups, and/or deep insight and experience that can help you understand who they are, what they care about, how they buy, how they vote.